Understanding and knowing the potential external influences when making a business decision is extremely important. It could be changes in government policy or in this case a change in search engines. Over the last few months Bing has been ferociously marketing their new search engine “BING” with great success.  According to comScore, Microsoft has increased it’s share of search each month, while Yahoo has been on a steady decline.  In March 2010 Yahoo’s percentage of search was down .06% since November 2009 while Microsoft’s was up 1.4%.  Both Microsoft and Yahoo combined still are no match for Google’s Goliath numbers at 65.1%.

SEO Consulting Services in Seattle

Seattle offers some of the best SEO services on the west coast.

Our mission is to give you the tools needed to increase traffic, conversions, and brand recognition through website.  Search Engine Optimization (SEO) doesn’t happen overnight and don’t believe anyone that tells you it does.  Optimizing a website requires a thorough understanding of the dynamic nature of the search engines, how to analyze the competitive landscape, research techniques, structural elements, and proven ranking factors.  One of the most important factors that needs to be considered before optimization your website is what your marketing objectives are.  A website should almost never be your only form of marketing.  A website should be a piece of your existing marketing mix and should be incorporated into other pieces of your business.  A website is a great tool to faciliate communication, drive traffic, and increase revenue.  People don’t just come to your site, you must plan and execute.

Our experience can help you to:

• Drive traffic to your site
• Improve your search engine rankings
• Place your business in front of the people looking for your services
• Get your business included in huge local listing distribution network
• Provide you with tools, tracking, and value propositions

Find out how the best SEO services in Seattle can help your business.  Remote SEO services available as well.  Our services also include Local Listings, Keyword Analysis, Project Management,  Link Building, Site Architecture, Competitive Research, and SEO Consulting.

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Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

• Product
• Place
• Price
• Promotion

• People
• Process
• Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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Competitive Analysis is about measuring what your up against.

Competitive analysis is a measure of strengths, weaknesses, trends, and potential. Understanding the competitive landscape in which you operate will aid in assessing strategic goals and how they fit into vision of your organization. If you are an insurance agent in Seattle, you will want to know what keywords and online strategies your competitors are using. When beginning SEO, the primary objective is to identify your current positioning, identify key performance indicators (KPI’s) and begin working.

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