See how VisaPro used and integrated various online channels to leverage their marketing potential.  VisaPro focused on usability and creating valuable content for their users.  They also research keywords that were most valuable for their business and optimized their website for those keywords.

My favorite comment in their presentation is “Never Optimize for search engines, Always optimize for better user experience”.

Although its not a huge factor,page speed is a factor in Google’s search ranking algorithm accoding to Google’s Matt Cutts.  Over the last year Google has introduced the ‘Site Performace’ in the Webmaster Tools user interface and a Firefox plug-in named Page Speed.  Page Speed is an Add-on to Firebug in Firefox.

So how do you get it?  You can follow the directions below, or If you would like to run a test without a plug-in try zoompf.com.  This site will allow you enter in the URL of a site of your choice and run a page speed analysis.

To use Page Speed (Highly recommended)

1. You must have Firefox
2. Download the Firebug plug-in
3. Download Google’s Page Speed add-on

Here are a few additional tools that are very helpful as well

• YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
• WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.

Search Engine Optimization is important for users to find your site, but once they are there usability becomes the most important factor.  You want them to return, right?  Your site should have a good balance and your SEO strategy should include some type of survey or feedback mechanism in order to determine what exactly the users are looking for and expecting.

The future is technology.  This video is very enlightening to the changes that take place daily and creates a great reference point for comparison.

Search Engine Optimization is more important now than ever. Keeping up with technology is difficult as it is, and without a properly positioned website it will be more difficult to catch up in the future.

Our SEO Consulting team can help.

Understanding and knowing the potential external influences when making a business decision is extremely important. It could be changes in government policy or in this case a change in search engines. Over the last few months Bing has been ferociously marketing their new search engine “BING” with great success.  According to comScore, Microsoft has increased it’s share of search each month, while Yahoo has been on a steady decline.  In March 2010 Yahoo’s percentage of search was down .06% since November 2009 while Microsoft’s was up 1.4%.  Both Microsoft and Yahoo combined still are no match for Google’s Goliath numbers at 65.1%.

How do you know if your website is optimized?  What tools can you use?  If you don’t already know the answer, then chances are there is room for improvement.  There are literally hundreds of ways to optimize a site.  For 5 quick SEO steps, you can start by reading an earlier post, but this is only surface level.

Now for even an easier way to check your site, try Website Grader.  This tool will give you a quick and simple assessment of your site.  The Website Grader will help you identify some of the algorithmic factors that search engines use to determine your sites placement.  After your site has been graded, you should have a very topical understanding of the work that needs to be done.

At Sober Intellect, we offer a wide variety of services that help your business achieve its objectives.  It doesn’t matter if your just beginning or if you have a well established site.  We can help position your site in front of your consumers, or we can use analytics to identify the highest converting consumer behaviors trending on your site.

Our design and consulting team has a vast array of experience and has been trained by the best in the industry.  Contact us today!

Looking for SEO Advice?  Ask your SEO questions

here.

• Do you have questions about ranking your website?
• Do you need an explanation of a particular strategy?
• Would you like to find out some easy tips and strategies to enhance your website?

Share you thoughts and ask advice from an SEO professional here.

Dale Petrich DDS – Tukwila Dentist Office

SEO Results for Dentist Office in near Southcenter area, WA

YAHOO

GOOGLE

BING

5 Basic steps to improve your website

1. Update your page or META titles - Your page titles can be up to 65 Characters.  The page title is the title displayed in the search engine results. Each page should be optimized for a different set of keywords.  Duplicate page titles can divide page popularity.



2. Update your META Descriptions - This is the text below the title in Google’s Search Engine Results.  This field shoud be a short consice explanation of your services.  This section typically run our of space at 154 characters.
3. Use the “ALT” attribute for your images.  You can check this by right clicking on an image an selecting “properties”.  If the the “ALT” says “missing” Then you need to update this.
4. Use Heading attributes <H1> and <H2> -  This places an emphasis on important keywords and phrases on your pages.
5. Use block level analysis to determine optimal placement for your links.

Image compliments of SEOMOZ

Sober Intellect is a premier provider of SEO consulting services in Seattle at an affordable price.  Our thorough and in depth analysis of your website will provide you will all of the information needed to make the best decision possible.  Our in depth analysis consists of a competitive analysis, keyword analysis, on page optimization suggestions, link building tips, site architecture suggestions, and online marketing potentials.

Hundreds of factors contribute to a websites positioning on the search engine results page.  Industry surveys have concluded a definite hierarchy to the ranking factors that have the most prominent affect on a website.  We use these factors to enhance your websites current positioning according to the most current standards.

Sober Intellect also identifies your keyword potential and diversifies current keyword strategy to reach a broader audience.

If you have question or would like to discuss your websites potential, contact us.

SEO Consulting by Sober Intellect

Website Marketing Strategies

• SEO-Website Marketing Strategy

The strategy should really depend on your organizations objectives and your current positioning.  If you are just beginning to develop your online presence and website marketing strategy, you will be focusing on building and design.  If your website has been around for years and you are hoping to get better positioning before your competitors do, then you will be focusing on some of the fundamental elements of on and off page optimization.

• PPC Website-Marketing Strategy

Pay Per Click advertising is seen through many mediums across the internet.  One of the most commonly known campaigns is Google Adwords.  Yahoo has  a similar search marketing program and Microsoft has their version, AdCenter.  This is easiest way to get your organization to the top search results in many cases, but also one of the most expensive.  Depending on how competitive your industry is, you can spend anywhere from $100 a day to $5,000 a day.  Another benefit of using the PPC campaigns is that many websites incorporate these ads into their websites because they get paid for the clicks.  This helps drive more people to your site, but at a costly price.  If you engage in a PPC campaign BE CAREFUL.  Not knowing the proper way to optimize these campaigns can be extremely costly.

• Local Listings-Website Marketing

Local Listings are an integral part of any marketing mix.  If you have a physical location, it would be silly not to start here.  Sober Intellect has a partnership with the two largest distribution networks on the internet.  This means your business will propogate into sites like: Yellowpages, Bing, Google, Yahoo, Citysearch, Yellowbot, Urbanspoon, Superpages, Yelp, and many, many more.  This is an amazing opportunity for customers to leave feedback for your business and creates links to your website.  All of these can easily be managed and updated from one location on a monthly basis.  IF YOU ARE JUST GETTING STARTED, BEGIN YOUR WEBSITE MARKETING HERE!

• Site Architecture-Website Marketing

All of these elements are should be considered in your online marketing strategy.  Site architecture is important for several reasons.  First, when your website is being crawled by the search engines it, structure matters.  Second, utility for your consumers.  You want your site to be easily navigated and simple to customers to complete your funnel processes.  Your funnel process is the path you want your customer to take from entry to conversion.  For example, landing on your homepage and then filling out a contact form or making a purchase.  Its like if you build a house, you want people to be able to find the bathroom if necessary, right?  Maybe a bad analogy, but you get the point.

• Link Building-Website Marketing

Links to your site is probably one of the most important factors of achieving good organic results, especially in a competitive market.  This piece goes hand and hand with your search engine optimization strategy.  Sober Intellect offers SEO consulting services  and can help your organization get the results you are looking for.  Link building is often solicited in the form of directory listings. BE CAREFUL with this.  Google is well aware of the link directories that are associated with spammy sites, and will penalize your site if associated with these.  I have seen this happen so again, be very careful purchasing links!

SEO Consulting Services by Sober Intellect