Understanding and knowing the potential external influences when making a business decision is extremely important. It could be changes in government policy or in this case a change in search engines. Over the last few months Bing has been ferociously marketing their new search engine “BING” with great success.  According to comScore, Microsoft has increased it’s share of search each month, while Yahoo has been on a steady decline.  In March 2010 Yahoo’s percentage of search was down .06% since November 2009 while Microsoft’s was up 1.4%.  Both Microsoft and Yahoo combined still are no match for Google’s Goliath numbers at 65.1%.

Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

• Product
• Place
• Price
• Promotion

• People
• Process
• Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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Competitive Analysis is about measuring what your up against.

Competitive analysis is a measure of strengths, weaknesses, trends, and potential. Understanding the competitive landscape in which you operate will aid in assessing strategic goals and how they fit into vision of your organization. If you are an insurance agent in Seattle, you will want to know what keywords and online strategies your competitors are using. When beginning SEO, the primary objective is to identify your current positioning, identify key performance indicators (KPI’s) and begin working.

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