The top organic search results are the top results delivered by search engines and deemed most relevant.  Getting organic search results is important because it is the best way to drive traffic to your site and the most cost effective.  An organic SEO consultant studies the competitive landscape and uses on and off page optimization in order to achieve the best organic results possible.  More tactics are often employed depending on the competitiveness of the pinnacle term attempted.

You can test your organic positioning by typing the keywords you want consumers to locate you with and see if your website is listed on the first few pages.  Of course, the goal is to be on the first page, but without an organic SEO consultant, it can be difficult to rank for multiple terms.  For example, an Italian restaurant may want to rank for the following terms:

• Italian Food
• Italian Restaurants
• Italian Take-out
• Italian Fine Dining

For the sake of argument, lets say our Italian restaurant ranks #2 on the first page of Google.  However, the other terms do not rank until the 5th or 6th pages.  The goal of an organic SEO consultant would be to help the Italian restaurant rank for these other terms as well.

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Local Search Drives More Traffic to your Website

Are you interested in finding out how you can leverage online local listings to drive more traffic into your business?  Making yourself available to your customers is the best way for them to find you.  Is your business listed in local search results?  Here are some reasons to use local listings

1. Drives business to your location
2. Reach more customers
3. Search results are geo-centric “Pac-10 results”
4. Provides more opportunities for your customers to leave positive feedback about your business
5. Increases brand recognition
6. Choose the keywords you want customers to associate with your business
7. Provides your customers more opportunities to find your business

Local Listings

Local Listing placements is important piece of an organizations marketing mix.  Many consumers use local maps and local directories to find information and locations of various retail and service locations.  If you don’t see yourself in places like Google Maps, Yahoo Maps, Citysearch, Yelp, Yellowpages, Superpages and many more, this is right for you.  If your organization is primarily web driven, then local listings will support your current marketing strategy.  Local Search is a very strong tool, and has the potential to drive a significant amount of traffic to your site.

If you want to find out how to get your business distributed throughout the Local Listing network, contact us.

Its easy and inexpensive!

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SEO Consulting Services in Seattle

Seattle offers some of the best SEO services on the west coast.

Our mission is to give you the tools needed to increase traffic, conversions, and brand recognition through website.  Search Engine Optimization (SEO) doesn’t happen overnight and don’t believe anyone that tells you it does.  Optimizing a website requires a thorough understanding of the dynamic nature of the search engines, how to analyze the competitive landscape, research techniques, structural elements, and proven ranking factors.  One of the most important factors that needs to be considered before optimization your website is what your marketing objectives are.  A website should almost never be your only form of marketing.  A website should be a piece of your existing marketing mix and should be incorporated into other pieces of your business.  A website is a great tool to faciliate communication, drive traffic, and increase revenue.  People don’t just come to your site, you must plan and execute.

Our experience can help you to:

• Drive traffic to your site
• Improve your search engine rankings
• Place your business in front of the people looking for your services
• Get your business included in huge local listing distribution network
• Provide you with tools, tracking, and value propositions

Find out how the best SEO services in Seattle can help your business.  Remote SEO services available as well.  Our services also include Local Listings, Keyword Analysis, Project Management,  Link Building, Site Architecture, Competitive Research, and SEO Consulting.

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Local Listing Management is one the most important pieces for any organization that has a physical location.  Many consumers use local maps and local directories to find information and locations of various retail and service locations.  If you have any services that are not available online, you want to provide the most avenues possible to locate your business.  In today’s world, hardly anyone uses a phonebook anymore.  It just to easy to open up a browser any type what your looking for.  If you don’t see yourself in places like Google Maps, Yahoo Maps, Citysearch, Yelp, Yellowpages, Superpages and many more, start here.  Local Search is a very strong tool, and has the potential to drive a significant amount of traffic business as well as your website.

A great example of this, I live right down the street from Pizza Hut.  If I type “pizza” into Goolge, I get the following results

NO PIZZA HUT!!

This is only one of the many Local Listing sites.  Some other popular local sites are:

And literally hundreds more!!

This means, you are missing out on at least one hundred ways you could be reaching your customers.

Local Listings submissions is easy, drives business, and increase web traffic.

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1. Local Search Directories- Local search directories help your customers find you branch or store location.  Also, the local results populate before the organic results, which helps drive traffic to your website as well.
2. Mobile Search Directories – Many people are using handheld devices to navigate while in transit.  Blackberry, iPhone, and Palm just to name a few.
   

   Distribution Networks for Local Listings

3. GPS Navigation – For those who use GPS navigation in their automobiles, that information has to come from somewhere too.  Getting your business indexed int he local directories will place your business her also.
4. 411 Directories – When someone calls 411, you definitely want to be on their distribution list.  Again, someone in transit may be looking for your services, and they wont find them when they call unless you are listed.

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Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

• Product
• Place
• Price
• Promotion

• People
• Process
• Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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Competitive Analysis is about measuring what your up against.

Competitive analysis is a measure of strengths, weaknesses, trends, and potential. Understanding the competitive landscape in which you operate will aid in assessing strategic goals and how they fit into vision of your organization. If you are an insurance agent in Seattle, you will want to know what keywords and online strategies your competitors are using. When beginning SEO, the primary objective is to identify your current positioning, identify key performance indicators (KPI’s) and begin working.

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Search Engine Optimization (SEO) is a skilled trade that enhances and optimizes a websites organic search results.

Sober Intellect offers search engine optimization services and consulting. SEO is a practice in which skill and ethical practice are equally important. If you’re seeing your competition when searching for services in Google, Yahoo, and MSN you can almost bet they are already involved in search engine optimization. Google’s first page results dont happen by accident and by not optimizing your site allow them to keep that competitive advantage.

Google's Ranking Algorithm

A good SEO consultant will offer you a package that contains a thorough analysis of your site, a competitive analysis, keyword analysis, content suggestions, and link building tips.  Anyone can tell you that you need more links, but knowing which links your competitors are using and what links have the most authority in the search engines is much more important.

Search engine optimization services are necessary if you want to remain competitive in your industry.

Sober Intellect uses the most advanced analysis tools and techniques available to the SEO community. Our experience and “sober intellect” will enhance your marketing mix by adding to your marketing arsenal.

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