Competitive Analysis is about measuring what your up against.

Competitive analysis is a measure of strengths, weaknesses, trends, and potential. Understanding the competitive landscape in which you operate will aid in assessing strategic goals and how they fit into vision of your organization. If you are an insurance agent in Seattle, you will want to know what keywords and online strategies your competitors are using. When beginning SEO, the primary objective is to identify your current positioning, identify key performance indicators (KPI’s) and begin working.

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