You web site needs to be an integral part of your marketing strategy. All of your marketing campaigns, communication efforts, and any other form of correspondence should include your URL. Ensure that one of your first goals includes getting listed in the major local search indexes, such as Google, Yahoo, Yellowpages, and Bing. Look for other opportunities to advertise your site in public places like the library, and possibly other popular local websites. Always keep your eyes open for opportunities to cross-promote your site will affiliate businesses or professional organizations. If you have a philanthropic organization, approach the non-profit organizations and offer to feature an event on your site. Be sure that your Homepage URL is located on all of the following:
- Print advertisements
- Radio
- Associated or sponsored venues
- Direct mail campaigns
- E-mail campaigns
- Business Cards
- Stationary
- Invoices
- Payments
- Product packaging
- Thank you cards
- Press releases
- Posters and billboards
Comments
Leave a comment Trackback