The search engine results page, commonly referred to as SERP, are the listed web pages that are returned when typing in a query in the search engines.

There are several different types of results where a business can appear on the first page.  Often times the types of results are contingent on the type of business and the products offered.  For example, a non-profit would not trigger “shopping” results.

  • Paid Search
  • Organic Search
  • Local Search
  • Images
  • News
  • Shopping
  • Videos
  • Latest Results (Twitter Feed)

In order to understand the difference between these, it is important to understand the anatomy of the search results page.

anatomy-of-search

Search Engine Optimization (SEO) is about using these multiple channels in order to get your site positioned toward in the best possible places.  A strong online marketing mix will aid your organization in achieving the results you desire.