Internet Marketing Integration

Internet Marketing and Online Marketing Solutions that improve and leverage your marketing mix

Browsing Posts tagged Competitive Analysis

Sober Intellect is a premier provider of internet marketing consulting services in Seattle.  Our thorough and in depth analysis of your online organizational structure will provide you will all of the information needed to make the best decision possible.  Our in depth analysis consists of a existing use of online marketing channels and aligning with current business objectives.

Our consulting involves use of competitive intelligence, existing campaigns, measurement tools, internal resources, and future initiatives and goals.

If you have question or would like to discuss your websites potential, contact us.

Internet Marketing Consulting by Sober Intellect

SEO Consulting Services in Seattle

Seattle offers some of the best SEO services on the west coast.

Our mission is to give you the tools needed to increase traffic, conversions, and brand recognition through website.  Search Engine Optimization (SEO) doesn’t happen overnight and don’t believe anyone that tells you it does.  Optimizing a website requires a thorough understanding of the dynamic nature of the search engines, how to analyze the competitive landscape, research techniques, structural elements, and proven ranking factors.  One of the most important factors that needs to be considered before optimization your website is what your marketing objectives are.  A website should almost never be your only form of marketing.  A website should be a piece of your existing marketing mix and should be incorporated into other pieces of your business.  A website is a great tool to faciliate communication, drive traffic, and increase revenue.  People don’t just come to your site, you must plan and execute.

Our experience can help you to:

  • Drive traffic to your site
  • Improve your search engine rankings
  • Place your business in front of the people looking for your services
  • Get your business included in huge local listing distribution network
  • Provide you with tools, tracking, and value propositions

Find out how the best SEO services in Seattle can help your business.  Remote SEO services available as well.  Our services also include Local Listings, Keyword Analysis, Project Management,  Link Building, Site Architecture, Competitive Research, and SEO Consulting.

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Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

  • Product
  • Place
  • Price
  • Promotion
  • People
  • Process
  • Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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tape-measure

Competitive Analysis is about measuring what your up against.

Competitive analysis is a measure of strengths, weaknesses, trends, and potential. Understanding the competitive landscape in which you operate will aid in assessing strategic goals and how they fit into vision of your organization. If you are an insurance agent in Seattle, you will want to know what keywords and online strategies your competitors are using. When beginning SEO, the primary objective is to identify your current positioning, identify key performance indicators (KPI’s) and begin working.

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Search Engine Optimization (SEO) is a skilled trade that enhances and optimizes a websites organic search results.

Sober Intellect offers search engine optimization services and consulting. SEO is a practice in which skill and ethical practice are equally important. If you’re seeing your competition when searching for services in Google, Yahoo, and MSN you can almost bet they are already involved in search engine optimization. Google’s first page results dont happen by accident and by not optimizing your site allow them to keep that competitive advantage.

Ranking Factors seomoz

Google's Ranking Algorithm

A good SEO consultant will offer you a package that contains a thorough analysis of your site, a competitive analysis, keyword analysis, content suggestions, and link building tips.  Anyone can tell you that you need more links, but knowing which links your competitors are using and what links have the most authority in the search engines is much more important.

Search engine optimization services are necessary if you want to remain competitive in your industry.

Sober Intellect uses the most advanced analysis tools and techniques available to the SEO community. Our experience and “sober intellect” will enhance your marketing mix by adding to your marketing arsenal.

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