1. Local Search Directories- Local search directories help your customers find you branch or store location.  Also, the local results populate before the organic results, which helps drive traffic to your website as well.
2. Mobile Search Directories – Many people are using handheld devices to navigate while in transit.  Blackberry, iPhone, and Palm just to name a few.
   

   Distribution Networks for Local Listings

3. GPS Navigation – For those who use GPS navigation in their automobiles, that information has to come from somewhere too.  Getting your business indexed int he local directories will place your business her also.
4. 411 Directories – When someone calls 411, you definitely want to be on their distribution list.  Again, someone in transit may be looking for your services, and they wont find them when they call unless you are listed.

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Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

• Product
• Place
• Price
• Promotion

• People
• Process
• Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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