Website Marketing Strategies

• Website Marketing Strategy

The strategy should really depend on your organizations objectives and your current positioning.  If you are just beginning to develop your online presence and website marketing strategy, you will be focusing on building and design.  If your website has been around for years and you are hoping to get better positioning before your competitors do, then you will be focusing on some of the fundamental elements of on and off page optimization.

• PPC Website-Marketing Strategy

Pay Per Click advertising is seen through many mediums across the internet.  One of the most commonly known campaigns is Google Adwords.  Yahoo has  a similar search marketing program and Microsoft has their version, AdCenter.  This is easiest way to get your organization to the top search results in many cases, but also one of the most expensive.  Depending on how competitive your industry is, you can spend anywhere from $100 a day to $5,000 a day.  Another benefit of using the PPC campaigns is that many websites incorporate these ads into their websites because they get paid for the clicks.  This helps drive more people to your site, but at a costly price.  If you engage in a PPC campaign BE CAREFUL.  Not knowing the proper way to optimize these campaigns can be extremely costly.

• Local Listings-Website Marketing

Local Listings are an integral part of any marketing mix.  If you have a physical location, it would be silly not to start here.  Sober Intellect has a partnership with the two largest distribution networks on the internet.  This means your business will propogate into sites like: Yellowpages, Bing, Google, Yahoo, Citysearch, Yellowbot, Urbanspoon, Superpages, Yelp, and many, many more.  This is an amazing opportunity for customers to leave feedback for your business and creates links to your website.  All of these can easily be managed and updated from one location on a monthly basis.  IF YOU ARE JUST GETTING STARTED, BEGIN YOUR WEBSITE MARKETING HERE!

• Site Architecture-Website Marketing

All of these elements are should be considered in your online marketing strategy.  Site architecture is important for several reasons.  First, when your website is being crawled by the search engines it, structure matters.  Second, utility for your consumers.  You want your site to be easily navigated and simple to customers to complete your funnel processes.  Your funnel process is the path you want your customer to take from entry to conversion.  For example, landing on your homepage and then filling out a contact form or making a purchase.  Its like if you build a house, you want people to be able to find the bathroom if necessary, right?  Maybe a bad analogy, but you get the point.

• Link Building-Website Marketing

Links to your site is probably one of the most important factors of achieving good organic results, especially in a competitive market.  This piece goes hand and hand with your search engine optimization strategy.  Sober Intellect offers SEO consulting services  and can help your organization get the results you are looking for.  Link building is often solicited in the form of directory listings. BE CAREFUL with this.  Google is well aware of the link directories that are associated with spammy sites, and will penalize your site if associated with these.  I have seen this happen so again, be very careful purchasing links!

SEO Consulting Services by Sober Intellect

Local Search Drives More Traffic to your Website

Are you interested in finding out how you can leverage online local listings to drive more traffic into your business?  Making yourself available to your customers is the best way for them to find you.  Is your business listed in local search results?  Here are some reasons to use local listings

1. Drives business to your location
2. Reach more customers
3. Search results are geo-centric “Pac-10 results”
4. Provides more opportunities for your customers to leave positive feedback about your business
5. Increases brand recognition
6. Choose the keywords you want customers to associate with your business
7. Provides your customers more opportunities to find your business

Local Listings

Local Listing placements is important piece of an organizations marketing mix.  Many consumers use local maps and local directories to find information and locations of various retail and service locations.  If you don’t see yourself in places like Google Maps, Yahoo Maps, Citysearch, Yelp, Yellowpages, Superpages and many more, this is right for you.  If your organization is primarily web driven, then local listings will support your current marketing strategy.  Local Search is a very strong tool, and has the potential to drive a significant amount of traffic to your site.

If you want to find out how to get your business distributed throughout the Local Listing network, contact us.

Its easy and inexpensive!

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SEO Consulting Services in Seattle

Seattle offers some of the best SEO services on the west coast.

Our mission is to give you the tools needed to increase traffic, conversions, and brand recognition through website.  Search Engine Optimization (SEO) doesn’t happen overnight and don’t believe anyone that tells you it does.  Optimizing a website requires a thorough understanding of the dynamic nature of the search engines, how to analyze the competitive landscape, research techniques, structural elements, and proven ranking factors.  One of the most important factors that needs to be considered before optimization your website is what your marketing objectives are.  A website should almost never be your only form of marketing.  A website should be a piece of your existing marketing mix and should be incorporated into other pieces of your business.  A website is a great tool to faciliate communication, drive traffic, and increase revenue.  People don’t just come to your site, you must plan and execute.

Our experience can help you to:

• Drive traffic to your site
• Improve your search engine rankings
• Place your business in front of the people looking for your services
• Get your business included in huge local listing distribution network
• Provide you with tools, tracking, and value propositions

Find out how the best SEO services in Seattle can help your business.  Remote SEO services available as well.  Our services also include Local Listings, Keyword Analysis, Project Management,  Link Building, Site Architecture, Competitive Research, and SEO Consulting.

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You web site needs to be an integral part of your marketing strategy.  All of your marketing campaigns, communication efforts, and any other form of correspondence should include your URL.  Ensure that one of your first goals includes getting listed in the major local search indexes, such as Google, Yahoo, Yellowpages, and Bing.  Look for other opportunities to advertise your site in public places like the library, and possibly other popular local websites.  Always keep your eyes open for opportunities to cross-promote your site will affiliate businesses or professional organizations.  If you have a philanthropic organization, approach the non-profit organizations and offer to feature an event on your site.  Be sure that your Homepage URL is located on all of the following:

• Print advertisements
• Radio
• Associated or sponsored venues
• Direct mail campaigns
• E-mail campaigns
• Business Cards
• Stationary
• Invoices
• Payments
• Product packaging
• Thank you cards
• Press releases
• Posters and billboards

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Local Listing Management is one the most important pieces for any organization that has a physical location.  Many consumers use local maps and local directories to find information and locations of various retail and service locations.  If you have any services that are not available online, you want to provide the most avenues possible to locate your business.  In today’s world, hardly anyone uses a phonebook anymore.  It just to easy to open up a browser any type what your looking for.  If you don’t see yourself in places like Google Maps, Yahoo Maps, Citysearch, Yelp, Yellowpages, Superpages and many more, start here.  Local Search is a very strong tool, and has the potential to drive a significant amount of traffic business as well as your website.

A great example of this, I live right down the street from Pizza Hut.  If I type “pizza” into Goolge, I get the following results

NO PIZZA HUT!!

This is only one of the many Local Listing sites.  Some other popular local sites are:

And literally hundreds more!!

This means, you are missing out on at least one hundred ways you could be reaching your customers.

Local Listings submissions is easy, drives business, and increase web traffic.

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1. Local Search Directories- Local search directories help your customers find you branch or store location.  Also, the local results populate before the organic results, which helps drive traffic to your website as well.
2. Mobile Search Directories – Many people are using handheld devices to navigate while in transit.  Blackberry, iPhone, and Palm just to name a few.
   

   Distribution Networks for Local Listings

3. GPS Navigation – For those who use GPS navigation in their automobiles, that information has to come from somewhere too.  Getting your business indexed int he local directories will place your business her also.
4. 411 Directories – When someone calls 411, you definitely want to be on their distribution list.  Again, someone in transit may be looking for your services, and they wont find them when they call unless you are listed.

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Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

• Product
• Place
• Price
• Promotion

• People
• Process
• Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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Search Engine Optimization (SEO) is a skilled trade that enhances and optimizes a websites organic search results.

Sober Intellect offers search engine optimization services and consulting. SEO is a practice in which skill and ethical practice are equally important. If you’re seeing your competition when searching for services in Google, Yahoo, and MSN you can almost bet they are already involved in search engine optimization. Google’s first page results dont happen by accident and by not optimizing your site allow them to keep that competitive advantage.

Google's Ranking Algorithm

A good SEO consultant will offer you a package that contains a thorough analysis of your site, a competitive analysis, keyword analysis, content suggestions, and link building tips.  Anyone can tell you that you need more links, but knowing which links your competitors are using and what links have the most authority in the search engines is much more important.

Search engine optimization services are necessary if you want to remain competitive in your industry.

Sober Intellect uses the most advanced analysis tools and techniques available to the SEO community. Our experience and “sober intellect” will enhance your marketing mix by adding to your marketing arsenal.

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