You web site needs to be an integral part of your marketing strategy.  All of your marketing campaigns, communication efforts, and any other form of correspondence should include your URL.  Ensure that one of your first goals includes getting listed in the major local search indexes, such as Google, Yahoo, Yellowpages, and Bing.  Look for other opportunities to advertise your site in public places like the library, and possibly other popular local websites.  Always keep your eyes open for opportunities to cross-promote your site will affiliate businesses or professional organizations.  If you have a philanthropic organization, approach the non-profit organizations and offer to feature an event on your site.  Be sure that your Homepage URL is located on all of the following:

• Print advertisements
• Radio
• Associated or sponsored venues
• Direct mail campaigns
• E-mail campaigns
• Business Cards
• Stationary
• Invoices
• Payments
• Product packaging
• Thank you cards
• Press releases
• Posters and billboards

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Using Local Search and SEO to meet your customers needs

Marketing encompasses many aspects of an organizations technique for success.  This can include the product or service being rendered or the label or brand recognition being created.  Developing a strategic approach when determining how to promote a product or service is crucial to the short and long term success.  Other major factors that should be included in the strategic planning are the pricing, value, integration, management, development, and deployment.  A website is an excellent, and cost effective, way to enhance your strategy and drive down the cost of deployment.

The 7 P’s of Marketing

• Product
• Place
• Price
• Promotion

• People
• Process
• Physical Evidence

To be successful in marketing an organization needs to find a way to find and meet the needs of its customers.  They also must create value in the product in order to maintain a positive perception of the goods or services delivered.

Marketing is very broad and involves much more than selling and advertising.  It involves a calculated plan that considers the needs of the consumers,  determining or predicting the types of products and locations they are intended for.  It also involves determining a price and a plan to promote the products.  Your website should be an important part of this planning.  Competitive Analysis is also important to understand your current positioning.  Marketing is involved in almost all aspects of your life.  A consumers decision to purchase an items usually is a direct result of some form of marketing.

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